the enperso brand
While EnPerSo Leisure Travel (ELT) may be new, it’s powered by the expertise and success of its parent company, EnPerSo. Founded in 2019 by Jess Richards and Dan Heathwood, EnPerSo Business Travel was the first EnPerSo brand, built on the belief that business travel could be done differently. As seasoned business travellers themselves, Jess and Dan built the company on three core pillars—Environmental Sustainability, Personal Wellness, and Social Responsibility—values that are deeply woven into the fabric of EnPerSo, shaping every decision and creating a new era of business travel.
With the success of EnPerSo Business Travel, the natural next step was to bring this modern, values-driven approach to leisure travel. EnPerSo Leisure Travel embraces the same commitment to redefining travel for today’s leisure travellers. By keeping the best parts of the traditional travel agent model and leaving behind the not-so-good bits, we bring a fresh, flexible approach to travel planning—designed for everyone.
behind enperso leisure travel
Managing Director
Ali fell in love with travel at an early age, inspired by her grandmother’s stories of exciting, faraway places. So perhaps it was inevitable that she would devote her career to the travel industry—a journey now spanning more than 20 years. From senior leadership roles in a large travel organisation to founding GoKinda, a passion project showcasing stylish and sustainable hotels, Ali’s path has covered many corners of the industry. But what really stands out is her appetite for doing things differently.
Her love of travel, combined with her natural curiosity and forward-thinking mindset, has inspired her to rethink how travel services are delivered today. Whether advocating for sustainability or modernising travel planning, Ali is always challenging the status quo, looking for a better way.
Passionate about creating work environments where people can thrive, Ali prioritises balance in her own life too. In her downtime, you’ll find her practicing yoga, supporting her favourite sports teams, or daydreaming about her next adventure.